CRM for Real Estate. Really?

As Real estate agents and brokerages you don’t just sell property—
you create and maintain relationships with clients and prospects to build business and promote your brand.

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Any real estate operation will be involved in selling; the only thing that differs is the conversation.

As Real estate agents and brokerages you don’t just sell property—you create and maintain relationships with clients and prospects to build business and promote your brand. You frequently communicate with your clients, find new leads, and keep on top of the MLS (multiple listing service).

No matter where your organization is getting its leads—purchased email marketing, web advertising, purchased social media marketing, telemarketing, or even simple referral, to name just a few—you need to be able to absorb this lead information and then either assign it to sales staff or let sales managers tweak and disseminate leads as they see fit.

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