CRM Entities and terminology 

CRM entities are used to manage customer data within a system, and model it into different data records. If it’s easier, think about them as database tables – Lead entity would hold Lead records, for instance, while Contact entity would hold Contact records.

Each CRM system has a number of template entities, the most frequent among them being the aforementioned Lead and Contact, but also Company (sometimes titled Account), Deal (Opportunity), Quote (Proposal), Order, and so on. Most systems allow you to add custom entities as well.

Apart from core functionalities, the best CRM systems offer a number of features designed to streamline your business processes, whether it comes to sales, accounting, or customer service. The most beneficial among them are workflow management and automation, both intended to increase your productivity and enhance your performance.

You’ll be delighted to find that CRM workflow includes most of the basic task management capabilities; still, automation of day-to-day tasks is considered its crown jewel. With only a few clicks, it allows you to create automated responses to and set triggers for virtually any CRM event, be that a follow-up reminder, an email to customer, or ticket resolution.

Finally, a reliable CRM solution should come with a web form builder and a set of customizable templates to make embedding into websites easier. The purpose of a CRM web form is a simple one – to collect information customers leave on the website and import the data into the system for further classification and management.

If there’s no successful business without a solid retention rate, then there’s no successful business without a reliable CRM. This is everything you ever wanted to know about this software solution, and we hope you’ve learned a couple of things extra. Differentiate what’s what before you employ one, then sit down and watch your customers convert into living, breathing, walking advertisements.